Hi, I'm Sophenia!

Graphic designer, creative generalist, and
a curious kid who likes to create cool stuff.

With experiences across communications, digital marketing and design, I'm passionate about figuring things out and solving problems through my craft. I’m a huge believer in doing work for a cause, and that's why I'm driven to create things that actually matter and make an impact, and to create things and experiences that people can connect with.

I believe in building culture through communities and in learning through experimentation — my journey as a designer and self-proclaimed social media know-it-all began at the ripe age of… seven. For as long as I can remember, I've been tinkling with whatever tools I can get my hands on to craft things. From making lyric videos on Windows Movie Maker to creating website layouts on PowerPoint, by 14 I was designing Tumblr photosets and running multiple fan accounts on Twitter and posting edits, graphics, whatever would earn me some online fame. I also just liked to dip my toes in anything crafty and crazy, and I still do!

If I'm not at my desk, you'll find me in one of three places: jumping front row at a concert (truly my favourite place to be), singing my lungs out in the toilet (best acoustics in the house really), or watching the latest hottest film in theatres (and then diving into a 2 hour discussion with friends and trying to figure out my Letterboxd rating). Or trying to get back into a book and convince myself to love reading again like I did 10 years back.

I'm always up for new experiences, a good challenge, and whatever else life throws my way — so come say hi!

Design Programs

Adobe Creative Suite:
Photoshop, Illustrator, InDesign,
Premiere Pro, After Effects
Microsoft Office:
PowerPoint, Word, Excel
Canva, Figma, Miro

Skills

Graphic Design (Print & Digital)
Branding & Illustration
Data Visualisation
Social Media Marketing
Content Strategy & Creation

Education & Experience

Citibank
Presentation & Graphic Designer

Dec 2023 - Present

Designed bespoke presentation decks and marketing materials for the Investment Banking team across Singapore and Hong Kong. 60% YoY increase in client-work demand for the team and 99% client satisfaction score in 2025.

Under Armour
eCommerce Designer

SEP 2022 - JUL 2023

Designed dynamic key visuals for monthly marketplace campaigns (Shopee & Lazada) for SG, TH & MY, adapting assets for use across marketplace placements & paid performance ads.

Invade Industry
Graphic Design Intern

Jan - Aug 2022

Conceptualised key visuals for key brand campaigns, producing collaterals across print and digital platforms. Led social media strategy across Facebook & Instagram for Fleawhere SG & Fleawhere MY.

Style Living Interior
Content Writing Intern

2023 - Present

Wrote lifestyle articles to boost website SEO and attract potential clients. Planned and executed social media strategy for Facebook and Instagram.

Nanyang Techological University
Bachelor of Arts (Honors) in Communication Studies

2023

Specialisation in Strategic Communications for the Digital Age. Minor in Modern Languages (Japanese).

Citibank
Presentation & Graphic Designer

Dec 2023 - Present

Designed bespoke presentation decks and marketing materials for the Investment Banking team across Singapore and Hong Kong. 60% YoY increase in client-work demand for the team and 99% client satisfaction score in 2025.

Under Armour
eCommerce Designer

SEP 2022 - JUL 2023

Designed dynamic key visuals for monthly marketplace campaigns (Shopee & Lazada) for SG, TH & MY, adapting assets for use across marketplace placements & paid performance ads.

Invade Industry
Graphic Design Intern

Jan - Aug 2022

Conceptualised key visuals for key brand campaigns, producing collaterals across print and digital platforms. Led social media strategy across Facebook & Instagram for Fleawhere SG & Fleawhere MY.

Style Living Interior
Content Writing Intern

2023 - Present

Wrote lifestyle articles to boost website SEO and attract potential clients. Planned and executed social media strategy for Facebook and Instagram.

Nanyang Techological University
Bachelor of Arts (Honors) in Communication Studies

2023

Specialisation in Strategic Communications for the Digital Age. Minor in Modern Languages (Japanese).

  • Digital Marketing

  • Graphic Design

  • Branding & Illustration

  • Content Strategy

  • Data Visualisation

  • Print & Publication Design

  • Content Strategy

  • Data Visualisation

  • Digital Marketing

  • Print & Publication Design

  • Graphic Design

  • Branding & Illustration

SOUND LIKE YOUR KINDA THING?

Let's create some

real magic!

SOUND LIKE YOUR KINDA THING?

Let's create some

real magic!

SOUND LIKE YOUR KINDA THING?

Let's create some

real magic!