Invade Industry
Dive into thrifters’ paradise at Sunway Putra Mall, Kuala Lumpur!
Expanding to the hipster hub of Sunway Putra in the heart of Kuala Lumpur, I was tasked with designing a new brand identity for Fleawhere Malaysia.
The Inspiration
Inspired by the modern-retro interior and furniture of the space, the design features vibrant, warm colours complemented with playful shapes and bold fonts, embodying the liveliness of secondhand markets.
Alongside a luggage of clothes, our main tagline is featured in the three main languages in Malaysia — ‘If you don’t like it, just sell!’
DIGITAL TOUCHPOINTS
We created an Instagram page to promote Fleawhere MY, and developed a distinct brand identity for our posts and stories.
I also designed mailers to recap weekly happenings and feature vendors at the flea market.
