Invade Industry
Unleash your inner fashionista this summer at Daebak Sale 10!
Daebak Sale was Fleawhere’s key annual event, where notable KOLs in the fashion and beauty scene would be invited to sell secondhand items from their closet. The catch? Nothing costs more than $12.
The Inspiration
In line with previous editions' designs that paid tribute to Korean culture, Daebak Sale 10, held in July 2022, was designed to invoke the fun and exuberance of a summer pool party.
The key visual is bright and dynamic, featuring a watermelon bingsu (Korean shaved ice dessert) and confetti pieces in vibrant colours, against an aqua blue backdrop resembling a pool.
DIGITAL TOUCHPOINTS
For the event's marketing, we featured KOL teasers, item sneak peaks, giveaways and partnerships with other brands. The content was designed and shared across Fleawhere's various digital touchpoints — mainly Instagram posts, stories and eDMs — along with working with the KOLs on event callouts.
