Daebak Sale 10: Unleash your Inner Fashionista!
Shop straight from the wardrobes of your favourite fashion icons: Daebak Sale came back for its tenth edition and I designed the key visual inspired by some summer fun.
Client:
Categories:
Branding & Illustration
,
Social Media Design
Year:
2022
Unleash your inner fashionista this summer at Daebak Sale 10!
Daebak Sale was a key annual event for Fleawhere, where notable KOLs in the fashion and beauty scene were invited to sell secondhand items from their closet. The catch — nothing costs more than $12.
KEY CONTRIBUTIONS
Key Visual Design
Tasked to design the key visual for the tenth edition, I immediately drew inspiration from previous editions that paid tribute to "daebak" by featuring Korean food elements. At the same time, I wanted to design something that would invoke the fun and exuberance of a summer pool party.
The final key visual features a watermelon bingsu (Korean shaved ice dessert), showered in confetti pieces in vibrant colours and an aqua blue backdrop resembling a pool, creating bright and dynamic image.
Social Media Design
Adapted key visual to be used across all digital and physical touchpoints of the event, including social media assets (posts, stories, EDMs) as well as on-site posters and wayfinders.
