Minifests @ Eatbox: Monthly pop-up fests
Revitalising our creative food hall at Eatbox, we held monthly pop-up festivals that brought together small local businesses across the F&B and arts scene — bringing on the games, music, good food, and good vibes!
Client:
Categories:
Event Marketing
,
Influencer Marketing
Year:
2022
Adapting to the COVID-19 restrictions on events, the annual Artbox event transformed itself into EATBOX: a creative dining hall in Tekka Place that housed innovative local F&B vendors.
In 2022, we introduced Minifests: monthly thematic pop-up events held at EATBOX. Combining all of the people's favourite things from past editions of ARTBOX, we brought small, local businesses across the F&B and arts scenes in Singapore together each month to celebrate all things crafty and yummy.
KEY CONTRIBUTIONS
Event Marketing
Set up event corners such as photo booths and interactive areas to promote user-generated content.
Programmed relevant carnival activities and games tailored to each month's theme, such as Beer Pong, food challenges with vendors, etc.
Influencer Marketing
Led influencer outreach strategy, identifying KOLs relevant to each month's theme and managed invite lists.
Managed all communications and liaison efforts with KOLs and media partners, conducting media tours during events and earning mentions on sites such as Tatler and TimeOut Singapore.
Designed and prepared dedicated media kits for each festival.
Social Media & Print Design
Adapted KV for social media posts for each month's festivals.
Designed on-site print collateral for events, including outdoor PVC banners, wayfinding posters, carnival game printouts and more.
Pictures courtesy of Invade.
