Under Armour
It’s about drive, it’s about power; We stay hungry, we devour.
During my time in Under Armour, I created monthly key visuals for e-commerce campaigns in Singapore, Malaysia and Thailand, and for paid social advertisements on Instagram and Facebook.
Leveraging impactful photography and short but powerful copywriting, these visuals place strong emphasis on strength, motivation and grit — all in line with the company's image and values — to call potential shoppers to ecommerce platforms.
I also led the team in revamping the marketplace storefronts to enhance customer experience.
Through team feedback sessions and analysis of key traffic patterns and customer behaviour, I optimised store layouts to improve product visibility and streamline promotional callouts.
